Commercial Copywriting
Carte for Market Halls
Created, developed and launched a magazine concept for food hall company Market Halls via Lucky Pilgrim (an agency I co-founded in 2019). Carte includes journalistic features and interviews either edited or written by myself.
The Tramshed Project
The launch of The Tramshed Project arguably marked the biggest hospitality opening in London post-pandemic in Autumn/Winter 2020. Through Lucky Pilgrim, I developed a tone-of-voice for the restaurant-workspace and led all copywriting activity.
WPP
Writing, editing and content management for advertising giant WPP and its newly launched tech website WPP OPEN. Responsibilities varied between writing features, and product descriptions, as well as creating page layouts to the client’s taste.
Parrot Analytics
Consulting for innovative TV data firm Parrot Analytics to help the company establish a tone-of-voice for its insights pieces and make them more accessible to its target audience. I coached researchers on how to write content that is easier for their readers to understand.
Opto Magazine
Feature writer and regular online contributor for stock market magazine Opto by CMC Markets. Activities range from offering weekly updates, to editing newsletters and writing features for the quarterly print magazine.